New gas pumps feature videos during pumping

If you have filled up at the C-Store in past few months, you were probably startled by the voice of Jimmy Fallon, or another clip from network television.

By COLE BENZ | Herald Editor
cbenz@countrymedia.net

The new pumps feature a screen tht will play video promotions, display the weather, and show clips of television shows. (Photo by Cole Benz/ The Herald)
The new pumps feature a screen tht will play video promotions, display the weather, and show clips of television shows. (Photo by Cole Benz/ The Herald)

If you have filled up at the C-Store in past few months, you were probably startled by the voice of Jimmy Fallon, or another clip from network television.

The gasoline pumps were replaced, and the new models now feature a video screen for both entertainment and promotion. The screens even display a weekly weather forecast for the patrons.

The video plays as soon as the patron pulls the pump to start the flow, and continues until they’re done filling.

“Once you squeeze the handle and [gasoline] starts flowing, then it kicks the TVs on,” store manger Ben Auch said.

Auch said he can completely customize the promotions that air. He can choose between a pre-produced, corporate commercial.

The changes are made remotely. Auch said he gets an email, and makes his selection, and using Verifone, corporate makes the changes.

“It’s controlled by Verifone, they send me an email once a month, and say ‘what would you like for your promotions,” Auch said.

He can also customize a product promotion for his specific store, and even promote a local community event.

“I can customize my own,” Auch said.

The response from the community has been good, Auch said, with many saying they were surprised the first time they heard their gas pump talking to them.

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