Auch settling in as manager of c-store

After two months on the job, new Store Manager Ben Auch is settling in at the Mott Equity C-Store, a job he said is a challenge, but that he’s loving it.

By COLE BENZ | Herald Editor
cbenz@countrymedia.net

After two months on the job, new Store Manager Ben Auch is settling in at the Mott Equity C-Store, a job he said is a challenge, but that he’s loving it.

“It’s going good,” Auch said. “It’s going a lot smoother than when I first started, but it’s going really well, I enjoy my job.”

Ben Auch
Ben Auch

Auch was previously with Dakota Farm Equipment selling John Deere equipment, and said his new position is similar.

“Really when it comes down to it, I’m still a salesman here, trying to sell my products, in my store, convince people to come to my store instead of somebody else’s, fill here before they leave town, stop here and eat before you go to Bismarck,” Auch said.

One challenge he didn’t anticipate was the difficulty finding space for all the merchandise he has. Being able to find the right spot, and available space for the products is something he continues to work on. But he does have complete autonomy as to what and where products sit, including some local products. He has already dedicated some counter space to local vendors.

He said it’s an interesting dynamic balancing the convenience store and fuel pumps, while keeping up with the kitchen services. He said that he is contracted with food vendors that send him advertisements and new products, which helps keeping the food portion of the business new and attractive.

Through 60 days, Auch said each day is different and brings new surprises.

“Everyday is a new challenge,” he said.

The community has also been good to Auch in his new position.

“The community response has been great,” Auch said. “The community response in Mott is always good, people try too hard to support Mott.”

Auch currently has a staff of eight workers, six of them are over 21 years of age and two are currently high school students.

Share this post

GAMES