In order to better serve the community, Country Media has hired Frank Perea.
By COLE BENZ | Herald Editor
In order to better serve the community, Country Media has hired Frank Perea. Perea was hired on as regional manager and will be based in Hettinger while overseeing papers in North Dakota and Montana.
He comes to the company with a wealth of knowledge and experience. He has over 10 years of experience in the newspaper industry, including his most recent position as Publisher for The Dalles Chronicle in The Dalles, Ore. Perea has also worked as a newspaper executive, among other positions, with Lee Enterprises, and Yellowstone Communications.
Perea will lead staff in sales and editorial content. He’s a huge proponent of keeping community papers filled with local content, something he intends to continue with The Herald.
“What people want from their hometown paper is a good read that is hyper-local — we are going to give them that,” he said.
Perea will also look to build long-lasting relationships with the community and its businesses, again, he’s looking to keep things local.
“We have an office here, we live here, we pay taxes here, we shop here,” Perea said. “We are locally invested and we care about our communities.”
Though the coverage may not always please the entire reading audience, he promises to strive to put out the best product every week.
“Readers might not always agree with what stories we choose to cover but I can honestly tell you that, with a small, dedicated staff, we will do our best every day to give the best coverage that we can.”